FOCUS /17 – 360 DEGREE DESIGN VISION

As part of London Design Festival, FOCUS/17 started the celebration with a Sunday brunch on 17th September. The stunning welcoming view of lilac hydrangeas and fresh hops elevated through the domes of DCCH. The official florist of the event, Tony Marklew filled the space with breathtaking floral decor and the grandiose Floral Designscope, a 14 metres drop of cascading circles floating above the Centre Dome. Encapsulating the theme of 360 degree design thinking, it encouraged visitors to see design from every angle.

DCCH, Focus 17, london design festival

Participating in the prestigious FOCUS/17 Blog Award I aimed to cover the event on this wide spectrum available. Time-wise I had only one day to spend at DCCH, so last Sunday accompanied by hubby (who carried most of the bags, God bless him) we set off to explore design. We spent five hours visiting almost every showroom, engaging in some inspirational and educating conversation, collecting information and sharing ideas with other creative minds.

dcch, focus/17, london design festival, anamiblog, focus/17 blog award

When it comes to interior design it is not just about lovely living rooms and Instagram-able interiors you see. That is “only” the end product of a long and complex procedure that involves the journey from concept to reality, includes the passion and commitment of those involved, many times an innovative journey bringing new solutions. This is the 360 degrees of design thinking.

dcch, focus/17, london design festival, anamiblog, focus/17 blog award

It is how nature once inspired the organic structure of DCCH and then how Tony Marklew now brought that very nature back into the man-made shell.

It is how the team of Porta Romana feels like a family, as Nicola, the showroom manager described, as the environment sets the mood and effects the design on every level.

It is how Studiotex recycles and reuses their discontinued samples (with the generous help of Lucy, the dog) keeping design sustainable and reinventing elements of it for new seasons to come.

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Studiotex

It is how Crestron covers literally 360 degrees of your space in and out, creating a smart home, a more simplified life.

It is how Whistler invites street artists offering leather as the platform for expressions of creativity.

It is how Topfloor by Esti weaves its magic into rugs, now collaborating with Wools of NZ as the first design partner to showcase a new wool fibre treatment technology that creates bright whites without bleaching.

Also, it is how V&A Baths brings colour trends into bathrooms to connect the senses, to enhance the experience of luxury and wellness.

It is how Baker channels American design into Europe and the British scene, connecting continents, breaking down barriers and political conflicts through the art of aesthetics.

dcch, focus/17, london design festival, anamiblog, focus/17 blog award

Baker

And last, but not least, it is how Anna Grace Davidson from Anna Casa tells the story on social media inviting everyone to be part of the design world, establishing a tribe of design enthusiasts, to show them what happens behind the scenes, to bring followers closer to design and to each other.

For me nature is the biggest designer. As human beings we are part of its cycle, the whole spectrum of it, while creating our own ones leading to the narrative of the 360 degree design vision…

dcch, focus/17, london design festival, anamiblog, focus/17 blog award, porada

Porada

dcch, focus/17, london design festival, anamiblog, focus/17 blog award

Edelman Leather

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