FASHION

FASHION STORY: 1960-1970

Dear Fashionistas,

this story is a rather important one telling about how fashion becomes a statement of personal freedom. The ultra feminine and perfect housewives of the 50s´change into girlish women in mini skirts with straightened curves. 1963 is a big year for the Bikini, and two years later Mary Quant introduces the mini skirt, OMG! Synthetic fabrics are widely used, the boots are flat, our shoes are chisel shaped with almond toe. Big names emerge, such as Barbara Hulanicki, Andre Courreges, Pierre Cardin, Yves Saint Laurent, Emanuel Ungaro and Rudi Gernreich. Emilio Pucci drives the ladies into the ´Puccimania´, while Paco Rabane creates garnments from aluminium and uses black models. Everyone is extra slim, especially Audrey Hepburn, Twiggy and Veruschka

Below is a selection of images that illustrates both the decade and its interpretation to the modern world of fashion. (Source: Pinterest)

264938390549503555_g9JCviBY_c

Bikini
Bikini
Mini skirt by Mary Quant
Mini skirt by Mary Quant
Andre Courreges
Andre Courreges
Andre Courreges
Andre Courreges

110197522102490221_Xkz3zic5_c

YSL
YSL
Pierre Cardin
Pierre Cardin

110197522102584596_znuBRyhO_c

Ungaro
Ungaro
Pucci
Pucci
Paco Rabane
Paco Rabane
Twiggy
Twiggy

262616221992627872_PYguwkeO_c

Veruschka
Veruschka
paco rabanne
paco rabanne

Hope you enjoyed the story, let me know what you think.

Love,

Anami,xx

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